Being a pure robo-advisor is not that easy

While robo-advisors have been addressing a real problem, it is challenging to be a robo-advisor only from a business perspective. Even Betterment is struggling with its USD 33.8 bn assets under management and 730’000 customers (as of March 2022). Incumbents have captured a large part of the robo-advisor business and benefits. As reported by INSIDER, Betterment “is geared toward selling retirement plans to small and mid-size businesses, and to cater to financial advisors and their wealth-management firms.”

One thought on “Being a pure robo-advisor is not that easy”

  1. I would never decide on pure Robo advisory but I value fast reaction at any time through bots. To make a final decision, I would prefer to have a human behind knowing me, esp. as life is not simply black and white. Your article shows, it requires the right mix between bots and human interaction.

Leave a comment